Coloval Privacy Policy

Effective Date: January 30, 2025

Coloval (“Company,” “we,” “our,” or “us”) provides lead generation services for personal injury attorneys through our websites, online platforms, and related services (collectively, the “Sites” or “Services”).

This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our Sites and Services. By using our Sites, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our Sites and Services.

1. Scope of this Privacy Policy

This Privacy Policy applies to our Sites and Services that link directly to this policy. It does not cover third-party websites, services, or companies that may have their own privacy policies. If we acquire new businesses, those entities may operate under separate privacy policies until fully integrated.

2. Information We Collect

We collect various types of personal and non-personal information, including:

2.1 Information You Provide Directly

When interacting with our Sites or Services, you may voluntarily provide us with:

• Contact Information: Name, email, phone number, and mailing address.
• Account Information (if applicable): Username, password, and preferences.
• Payment Information (if payments are processed through our Sites): Credit card or other billing details.
• Lead Submission Data: Information you provide when submitting a case inquiry or requesting attorney contact.
• Communication Data: Emails, messages, or other interactions with us.

2.2 Information Collected Automatically

When you access our Sites, we may automatically collect:

• Device & Browser Data: IP address, browser type, operating system, and device identifiers.
• Usage Data: Pages visited, time spent on our site, click activity, and referring URLs.
• Geolocation Data: General location based on your IP address.
• Cookies & Tracking Technologies: Used to recognize users, improve site functionality, and analyze engagement. See Section 6 for details.

2.3 Information from Third Parties

We may collect data from third-party partners such as:

• Advertising & Marketing Services (e.g., Google Ads, Facebook)
• Analytics Providers (e.g., Google Analytics, Hotjar)
• Lead Buyers (Attorneys/Legal Firms)

3. How We Use Your Information

We use the information collected for the following purposes:

• To provide and improve our lead generation services.
• To communicate with you, respond to inquiries, and facilitate attorney connections.
• To personalize and enhance your experience on our Sites.
• To conduct analytics and improve our marketing efforts.
• To enforce our Terms of Use and comply with legal obligations.

4. How We Share Your Information

We may share your information in the following situations:

• With Attorneys & Legal Firms: If you submit a lead form, your details may be shared with attorneys who provide legal services.
• With Service Providers: We engage trusted third parties to assist with hosting, payment processing, analytics, and marketing.
• Reports generated per California Bar Association: Bar association requires that we collect information, such as your name, date of accident, attorney referred to, etc.
• For Legal Compliance & Protection: If required by law, subpoena, or legal process.
• During Business Transfers: If we are involved in a merger, acquisition, or asset sale, your data may be transferred.

We do not sell personal information to third parties for their own direct marketing purposes.

5. Your Data Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access & Correction: You can request a copy of your data or correct inaccuracies.
• Deletion Requests: You may request that we delete your personal information, subject to legal obligations.
• Opt-Out of Marketing: You can unsubscribe from promotional emails at any time.
• Cookie Preferences: Manage tracking through your browser settings (see Section 6).

To exercise your rights, contact us at Support@Coloval.com.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Improve website performance and user experience.
• Track user behavior for analytics and advertising.
• Enable security features and fraud prevention.

You can control cookie settings through your browser or use third-party opt-out tools like the Network Advertising Initiative or Digital Advertising Alliance.

7. Data Security

We implement industry-standard security measures to protect your personal information. However, no system is 100% secure, and we cannot guarantee absolute protection. You are responsible for safeguarding your login credentials.

8. Data Retention

We retain personal information as long as necessary to fulfill business purposes and legal requirements. If you request deletion, we will remove your data unless retention is required by law.

9. Do Not Track (DNT) Signals

Our Sites do not currently respond to Do Not Track signals. However, you may opt out of tracking via browser settings or third-party tools.

10. Children’s Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors. If we discover such information, we will delete it.

11. International Data Transfers

If you access our Services from outside the United States, your data may be transferred to and processed in the U.S. By using our Services, you consent to this transfer.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted with an updated effective date. Your continued use of our Sites after modifications constitutes acceptance of the revised terms.

13. Contact Us

For privacy-related inquiries, contact us at:

Support@Coloval.com